On June 30, 2026, Moscow will host the ICC Russia conference “Brands Under Attack: Legal Protection in the Digital Environment and Its Limits,” dedicated to the most pressing issues of brand protection in the digital economy.
The event will take the form of legal debates. Experts will examine controversial situations from different angles and demonstrate how the same facts can lead to completely different outcomes. The discussion will focus on the conflicts between brand owners, businesses, and online platforms, as well as the question of where control over a brand ends in the context of global online competition.
Elena Polevaya, a senior associate at KKMP, will participate in the debate on the topic “Copying a Competitor’s Product Design: Where Is the Line Between Inspiration and Unfair Competition?”
Topics for discussion:
- Similarity to the point of confusion: why does first impression often decide everything?
- Design traditions: Where does an industry design standard end and imitation of a competitor’s product begin?
- Is it possible to build a defense based on the use of unprotected elements?
- Intent to cause confusion: how can it be proven?
- How does the geography of distribution affect the assessment of an infringement?
- What is the significance of sociological surveys, consumer complaints, and test results as evidence?
Use promo code KKMPICC20 for a 20% discount.
