On May 27, the Avito technology platform and Pravo.ru co-hosted the “Platform Forum 2026” event. At the event, representatives from leading IT companies, industry associations, consulting firms, and government agencies discussed the impact of the “On the Platform Economy” law (289-FZ) on the market, business adaptation to new requirements, associated risks, and the potential consequences of regulation.
KKMP Partner Anna Maksimenko and KKMP Senior Associates Ilya Kozhevnikov and Elena Polevaya attended the event as participants and actively took part in the discussions.
“An excellent platform for strategic thinking. I am particularly pleased with the approach to regulation based on principles rather than rigid rules, which gives businesses the necessary flexibility for development. Such dialogue between market participants and the Ministry of Economic Development shows that the law will truly be a working tool, not just a restriction,” comments Anna Maksimenko.
“The forum addressed many interesting issues related to the place and role of digital platforms in market relations. Particular interest was generated by the methodology and specifics of assessing market share for non-transactional platforms. This issue first arose during discussions of the initial drafts of the ‘fifth’ antitrust package. Currently, the issue of regulating and defining the role of non-transactional platforms is increasingly coming to the fore due to the limited applicability of ‘classical’ methods of analyzing the state of competition, such as the comparable markets method and the cost-based method. It was very interesting to hear and discuss with colleagues approaches to analyzing the state of competition in markets where such types of digital platforms are present,” — comments Ilya Kozhevnikov.
“The session on domestic AI left the impression of a substantive and professional discussion. Participants discussed key issues for the development of domestic solutions—improving regulation, developing infrastructure, training models on Russian data to shape a national ‘worldview,’ and measures of government support. I fully agree with the thesis that good regulation does not automatically lead to good AI, but ineffective regulation is guaranteed to hinder the development of the technology. Only by comprehensively taking all these factors into account can domestic AI solutions be competitive and scalable in both domestic and international markets. It is so important that the event brought together experts with a deep understanding of the technological, commercial, and legal aspects of AI development and implementation for a substantive dialogue. The event definitely set a high professional standard,” Elena Polevaya shares her impressions.
